On January 5, 2023, the ADA responded to an advanced notice of proposed rulemaking (ANPR) from the Federal Trade Commission (FTC) on deceptive online reviews. The letter expresses the ADA’s concerns about social media reviews that may not be from actual patients of the dental practice or that may misrepresent the patient’s experience with the dental practice. Dentists may be constrained from responding to these reviews due to federal and state privacy laws. The ADA urges the FTC to create an exception to enforcement to permit health care providers to disclose patient information in response to reviews without violating the prohibition provided the disclosure is limited to the scope of topics addressed in the review.