The Critical Factors of the Business of Dentistry

Cathy Jameson PhD & John H. Jameson, DDS
6 CE
8:30 am - 4:30 pm

Course Description
In order to take your practice to the next level, you must first know where you are.  Unless you know where you are, a plan of action for where you can go is impossible.  Assess where you are with the expert guidance of Drs. John & Cathy Jameson.  Throughout this full-day course, they will help you define where you are and assist you in your plan of development.  Your systems and strategies are the benchmarks of your success.  Explore these systems in this intensive and exciting presentation.

Course Objectives
• EVALUATE your total production and profitability- it’s not how much you make, it’s how much you keep
• REVIEW the profitability of the hygiene department and the health of your hygiene retention program
• IDENTIFY the places for improvement within your scheduling systems
• REFINE your collections and patient financing programs to maximize your revenues
• DEVELOP your team into a goal-oriented, cohesive, fully supportive group of professionals
• ORGANIZE your systems efficiently and effectively
• UNDERSTAND your role as a leader and CEO of the practice

About the Speakers


 Throughout 30 years together in the dental industry, Drs. John and Cathy Jameson have worked tirelessly to help dental practices be more productive, more profitable and control stress through the Jameson Method of Management.  Cathy is founder & Chief Visionary Officer of Jameson Management, Inc., an international dental management, marketing and hygiene coaching firm.  John serves as Chairman of the Board.  Cathy, John and their team of advisors have lectured and consulted in 28 countries and have offices in New York and the United Kingdom, in addition to their two Oklahoma offices.  Cathy and John consider themselves to be lifelong learners and encourage those around them to be in a constant state of study, growth and action.

"It is a great pleasure to welcome John and Cathy Jameson to Idaho.  John and I go back many years to our days at Creighton Dental School.  I have watched the Jameson’s develop their management program and rise as stars in the field of Practice Management.  I have been a consulting client for a number of years and most recently attended Cathy's Leadership Program.  I look forward to a day filled with pearls and strategies for success that we can all use to elevate our practices and the profession." - Jack Klure, DDS

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Online Marketing Workshop: SEO and PPC – How to Drive New Patient Growth

Ian McNickle
3 CE
8:30 am – 12:00 pm

Course Description:
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the “real story” about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and marketing background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.

Course Objectives:
Understand how SEO and PPC work
Learn about the most important factors for improving SEO performance
Learn implementation strategies you can do yourself
Understand key performance indicators that drive SEO and PPC success
Understand how to measure results and quantify ROI
Learn key questions to ask when selecting an SEO and PPC vendor

About the Speaker:

 Ian McNickle is a nationally recognized marketer, writer, and speaker. Ian has developed significant expertise in online marketing, website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, referral marketing, online reputation management, marketing strategy, and related topics. Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Attendees frequently make comments like “It was the best marketing seminar I’ve ever been to; now I actually understand this stuff.” Ian is a Partner at WEO Media, a national dental marketing firm where he leads their sales, marketing and business development activities. Under his leadership WEO Media has grown to become one of the leading dental marketing firms in the country, and has garnered an impressive list of testimonials and endorsements. Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington. Ian is an avid endurance athlete having competed in Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.

“I’ve shared the stage with Ian on a number of occasions, and I’ve always been impressed by his knowledge of dental marketing. He has a unique ability to clearly explain technical issues like SEO, and creative topics like social media in such a way that attendees can really grasp the details. He always brings new information and research to his presentations which I really appreciate.” - Lorne Lavine, DMD Speaker, Author, Consultant

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Practice Finance Performance

Toby Hazen, CPA & Les Lake, CFE, CREI
3 CE
1:00 pm – 4:30 pm

Course Description
Maximizing financial performance and keeping what you make.  This course will be broken up in to two sections.  The first section we take a look at ways to maximize the financial performance of the practice.  In the second section we take a look at various types of financial fraud risks relevant to your practice.

Finance Performance Segment: Do you have a clear picture of the financial performance of your practice?  Are you doing everything you can to maximize that performance?  At the conclusion of this session, attendees will be able to understand basic tax, retirement and accounting techniques to maximize the financial performance of the practice. 

Fraud Segment: When you least expect it, you are most vulnerable to fraud & embezzlement.  Who is committing these crimes?  What are the red flags?  How do you reduce the risks of it happening on your watch?  How important are internal controls?  What do you do when it happens?  Cybercrime, what are the odds of being hacked and what can be done to minimize these risks?  These are all questions that will be addressed with case study examples and fraudster admissions that are relevant to your practice here in Idaho.

Course Objectives
During the Finance Performance segment of the course, attendees will learn:
• The importance of daily accounting to generate timely and relevant financial information
• The benefits of budgeting expenses and projecting monthly cash flows
• Identifying key performance indicators of the practice
• Various techniques to save on taxes

During the Fraud segment of the course, attendees will learn:
• There may be other reasons why you are working harder & longer to keep your practice afloat.
• Who and why individuals commit fraud and embezzlement.
• The red flags that are indicators of creative accounting taking place.
• The value of internal control processes, given limited staffing.
• Steps to follow to reduce your risks of “cybercrime” taking place.

About the Speakers

 Toby Hazen, CPA, Senior Tax Manager, has more than 16 years of public accounting experience. He specializes in providing clients with income tax compliance and tax advisory services as well as reviews and compilations of financial statements. Toby serves a variety of clients including closely-held businesses and their owners, family limited partnerships, small business corporations, consolidated corporations, multi-state corporations, estates, trusts and individuals. While the dental industry is Toby’s primary focus, he also has experience with manufacturing, retail, dealerships and professional services. Toby is a Certified Public Accountant and a graduate from Northwest Nazarene College in Nampa, Idaho. He currently lives in Meridian with his wife and their 4 young children.
Les Lake, CFE, CREI, Forensic Manager, has more than 37 years of experience specializing in healthcare fraud, construction claims and governmental compliance.  He currently serves on the Association of Certified Fraud Examiners International Advisory Council.





Les is a Certified Fraud Examiner and Certified Real Estate Investigator.  He is Yellow Book certified, serving in leadership roles with the ACFE, AGA and ILTA.   Les is an expert witness and national speaker, currently on national tour with Wells Fargo Bank’s Global Payment Conferences.

Les is an honors graduate from BSU.  When not pursuing fraudsters, he is on the golf course with his family – taking lessons from Justin Lake, Troon Golf’s youngest PGA Head Professional.



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Modern Restorative Practice

Michael DiTolla, DDS, FAGD
5.5 CE
7:30 am - 3:30 pm

Course Description
Several new all-ceramic restorations have made serious in-roads into the number of PFM’s being done every year.  CAD/CAM technology in the dental laboratory has helped to make these restorations more consistent in terms of fit, contact and occlusion.  Full contour zirconia restorations have already made large inroads to the industry, and their use will be discussed.  Digital shade taking has improved to the point where in addition to dentists using it, many labs QC their restorations with it as well.  Modern anesthesia techniques allow us to now deliver single tooth anesthesia to mandibular molars as well, avoiding lower blocks, which are the most frequently missed injection.   Digital impressions allow us to make the process fully digital and make restorations more accurate and more economical as well.

Course Objectives
After completing this program, the dental professional should be able to:
1) Recognize the shift from PFM’s to monolithic materials that allow the clinician to use high strength materials while satisfying patient’s esthetic desires.
2) Understand when the use of a rapid anesthesia technique and how anesthetizing mandibular molars without a block is beneficial for clinicians and patients.
3) Understand digital impressions and their use in digital restorative dentistry and see a demonstration of each of the currently available systems.
4) Be familiar with full contour zirconia and the pros and cons of using this structural ceramic material as a crown and bridge material.
5) Be familiar with the new class of cementable allceramic restorations such as lithium disilicate, and understand how the CAD/CAM milling process can improve consistency and quality.

About the Speaker



As a dentist who practices within the largest lab in the U.S., Dr. DiTolla has access to tens of thousands of doctor’s preps and impressions on a monthly basis.  As a result, he has an intimate knowledge of the common habits of the dentists getting the best restorative results.  As a self-proclaimed “average dentist”, he has found techniques that give him great restorative results with a very average set of hands.  His mission is to share these techniques with dentists to help them improve their preps, impressions and restorations.  When dentists perform better restorative dentistry they are happier, more profitable, and most importantly, the patient receives excellent restorative dentistry.

“It is difficult to keep a group of dentists or clinicians awake and completely glued to a presentation Mike, and you did it!” - Gordon J. Christensen, DDS, MSD, PhD

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The Bitter Side of Sweets: Understanding Today’s Dietary Sweeteners and Their Impact on Oral and Systemic Health

Betsy Reynolds
3 CE
8:30 am - 12:00 pm

Course Description
Since saccharin made its U.S. debut at the 1893 World’s Fair, Americans have been continuously introduced to a variety of artificial and naturally-derived products designed to replace sugar in their diets.  A review of mono- and disaccharides found in food and beverage products will provide participants with an understanding of basic sugar metabolism and how different sweeteners affect systemic and oral health.  From high fructose corn syrup to aspartame to sucralase to agave syrup, new sugar substitutes continue to be brought to market and added to a wide assortment of food and beverage items.  Consumers and clinicians alike need to keep abreast of the benefits and potential hazards these products pose to overall health.  Come prepared to learn and laugh as the latest research is presented on this ‘sweet’ topic.

Course Objectives
Following the presentation, course participants will be able to:
•             Compare and contrast commonly available sugar substitutes
•             Understand how various sweeteners impact oral health
•             Recognize how dietary sweeteners impact metabolism
•             Identify naturally-derived sweeteners in food and beverage products
•             Incorporate relevant information on dietary sweeteners into patient education


A Matter of Taste: Understanding Taste Mechanisms and Their Potential Impact on Oral and Systemic Health

Betsy Reynolds
3 CE
2:00 pm – 5:00 pm

Course Description
Did you know that there are taste receptors located in your gut?  That dietary fat influences flavor perception?  That looking at images of food changes taste experience?  That ‘thermal tasters’ can experience taste sensation without the presence of food or drink?  That a person’s ability to taste certain bitter flavors is related to their ability to fight off upper respiratory infections?  That obese children have less sensitive taste buds than those of normal weight?  This course is designed to answer these queries while enlightening clinicians as to the vital role of good oral and tongue hygiene in maintaining the vital function of taste.  Come prepared to be amazed and astonished at recent research findings regarding gestation presented in a relaxed forum encouraging audience participation. 

Course Objectives
Following this presentation, the course participant will be able to:
•             Define the five flavor sensations
•             Understand the mechanism of taste sensation
•             Recognize causes for taste disturbances and devise appropriate treatment strategies for treatment
•             Relate systemic conditions to taste function
•             Incorporate tongue cleaning strategies into clinical practice
•             Recommend appropriate at-home tongue cleaning protocols

About the Speaker

Armed with degrees in dental hygiene and oral biology, Betsy presents scientifically-based dental and dental hygiene continuing education programs nationally and internationally.  Avidly committed to making the dental sciences understandable and relevant, Betsy devotes time and energy to publishing articles and book chapters designed to enlighten and inspire clinicians.  Her continuing education presentations include a variety of topics involving the biologic basis for oral and systemic disease prevention, microbiological and immunological aspects of oral disease, implications of stress on oral and systemic health, oral pathological concerns, oral piercing and body modification considerations in care delivery, head and neck anatomy and scientific developments affecting oral health care delivery.  Betsy lives in her home state of Idaho where she enjoys hiking, biking, gardening and taking in the breathtaking scenery with loved ones.


"I have attended two of Betsy's presentations.  She is current, relevant, and extremely entertaining.  I promise you will laugh, learn, and question what you thought you knew"- Jack Kulm, DMD

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Orthodontic Speakers:

Monetary Mechanics

James J. Eickhoff
1 CE
8:30 am – 9:30 am

Course Description
Quantitative analysis of the impact that major variables in an orthodontic practice have on profitability

Course Objectives
•    Develop a simple mathematical model to understand the moving parts of a P&L for an orthodontic practice.
•    Gain an understanding of the competitive forces in today's orthodontic market to help guide marketing strategies.
•    Learn tips and tricks for increasing case acceptance rate.
•    Identify the efficiency variables that have the greatest influence on profitability per patient.

 About the Speaker
Jamie began working for 3M in 1994 while studying chemical engineering at the University of Nebraska.  Over the past 20 years, he has held positions such as process engineer, quality engineer, production supervisor, sales representative, sales operations manager, and regional sales director.  Along the way, he completed an M.B.A. at Southern New Hampshire University.

Jamie has spoken at numerous study club meetings, universities, and seminars.  In addition, he conducts in-office training at approximately 50 orthodontic practices each year.  His primary topics include state-of-the-art direct and indirect bonding, wire technology, and Monetary Mechanics.  The focus is to assist orthodontists to improve profitability through case start growth and efficiency, which ultimately benefits the practice, the staff, and the patients.

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Keys to a Healthy Practice

David H. Kemp, D.D.S., M.S.
4.5 CE
9:45 am – 4:45 pm

Course Description: 
Strategies implemented that have tremendously improved patient satisfaction, the top line, and the bottom line.

Course Objectives:
•    Share an approach for attracting more patients, increasing conversion rate, and delivering efficient treatment in today's competitive market
•    Quantitatively look at the trends in an orthodontic practice's vital signs since implementing this approach
•    Communicate details of critical systems that help drive profitability and treatment results
•    Analyze importance of being ranked #1 organically on Google and how to achieve that
•    Inspire attendees to try this same approach for improving the health of their practices

About the Speaker
Dr. David Kemp earned his Bachelor of Science degree in Biology and Chemistry from the University of Tennessee at Martin. Dr. Kemp earned his Doctor of Dental Science degree from the University of Tennessee at Memphis. He also earned his postdoctoral Master of Science degree in Orthodontics from the University of Tennessee at Memphis.
Dr. Kemp continues to further his education by participating in and lecturing to various dental study clubs, both locally and internationally. He is a member of the acclaimed philanthropic Pinnacle Study Group. He is a member of the American Association of Orthodontists, the Tennessee Association of Orthodontists and the Tennessee Dental Association. Dr. Kemp also serves on the advisory board of several companies. He helped to organize a de novo start up bank that is a locally owned community bank in Franklin, TN in 2007, Franklin Synergy Bank. Dr. Kemp has been practicing orthodontics in Franklin and Brentwood since 1986. Dr. Kemp has customized his Ultra Aesthetic orthodontic practice to align with the Desires of the Market.
Dr. Kemp is married to Rhonda McMillen Kemp. Rhonda holds a Bachelor of Science degree and a Master of Science degree.  Rhonda owns a creative management firm. In her spare time, she is a freelance writer whose specialty is family history research.
Dr. and Mrs. Kemp have one son, Christopher, who lives in Nashville. The Kemps are avid fans of the Nashville Predators and the Tennessee Titans.  In his spare time, Dr. Kemp loves to play golf and tries to squeeze in a round with his buddies when the opportunity arises.

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